2 Proven LinkedIn Techniques for Captivating Audience
- Miyoko Shimura
- 08 Sep, 2023
In this fast-paced world, people are too busy to press ‘see more’ to open your post. True.
Even if it only takes a mere second.
I’ve been penning my thoughts on technology and creativity on LinkedIn for the past two years. With over 3K followers, I became part of the top 4% of creators on the platform after several months of interactions.
This experience connected me with reliable professionals worldwide. Not only this, it also helped me get better at copywriting.
Standing out from tons of posts
On LinkedIn, users are multitasking busy players. With thousands of networks, companies to follow, and doors to numerous groups…
Are you curious about the secrets to creating attractive content that will get noticed? I would love to introduce two powerful methods that I have gained through my personal experience.
1. The First 2 Lines Convey a Lot
To grab attention, your first two lines must be captivating. This is your chance to catch your audience’s interest.
The Hook
The first two lines are your hook, an invitation to your unique world. Think of it as the headline of a newspaper article.
Here are four examples of hooks that evoke curiosity:
- A Provocative Question — “Ever wondered how you can double your productivity in just 5 minutes a day?”
- An Intriguing Fact — “Did you know that 80% of people make this critical mistake in their job interviews?”
- A Bold Statement — “Prepare to be amazed. This one simple trick will change your life forever.” (Use cautiously, as overuse could damage credibility.)
- A Personal Story — “I never thought I’d achieve my dreams, but then this changed my life…”
Encouraging people to tap ‘see more’ is a big deal—bigger than you might think.
Altering the action of others is a real application of your influence.
More Tips
- Conciseness and Clarity: Brevity is key. Keep your opening concise and clear, avoiding jargon.
- Injecting Personality: LinkedIn is about professional networking, but it doesn’t mean your first two lines should be devoid of personality. Add your unique voice, style, or humor. Authenticity resonates with the LinkedIn audience!
2. Uncommon Picture Temptation
Since many people now have access to the same free image libraries, these pictures can become overused.
If your goal is to make a lasting impression, leveraging unique artwork can be effective, as it symbolizes your individuality.
How?
Use AI-generated pictures! They incorporate your context and intelligence into the prompt.
My Favorite AI-Powered Tools
Leonardo.AI — A freemium AI platform that generates stunning images and artwork.
[Leonardo.AI](https://leonardo.ai/)
- Bing Image Generator — Powered by OpenAI’s DALL-E, though limited to 1:1 aspect ratio images.
[Bing Image Creator](https://www.bing.com/images/create)
- Canva — Customize overused pictures by adding your own design, text, and elements.
[Canva](https://www.canva.com/)
In a Nutshell
Remember, on LinkedIn, the first two lines are not just words—they are the key to making a lasting impression. Artwork can express your personality.
Impressions can be the gateway to meaningful interactions, career opportunities, and personal branding success. I’m grateful for all the support from my friends on LinkedIn.
Invest your time in crafting your ideas to set the standard for professional excellence online. Let’s get creative together.